Assess your existing décor, then think about ways you can achieve an interesting contrast.
For instance, if you have lots of traditional upholstery, you could balance the soft edges with a clean, simple design. Or, if you have modern furnishings, you could complement them with something a little more ornate.
Next, ask yourself how you’ll use your end table. What do you reach for most often? Do you want extra storage for TV remotes or magazines?